ABOUT Flyer, Leaflet, Brochure

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          A Flyer, Leaflet, Brochure (also referred to as a pamphlet) is a leaflet. Flyer, Leaflet, Brochure are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience. Flyer, Leaflet, Brochure are distributed by mail, handed personally or placed in Flyer, Leaflet, Brochure racks.They are usually present near tourist attractions and hotels


           The most common types of single-sheet Flyer, Leaflet, Brochure are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold Flyer, Leaflet, Brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).


            Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded Flyer, Leaflet, Brochure, it is commonly known as a "Z-card".


            Flyer, Leaflet, Brochure are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of Flyer, Leaflet, Brochure on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost.


             Compared with a flyer or a handbill, a Flyer, Leaflet, Brochure usually uses higher-quality paper, more color, and is folded.


From Wikipedia, the free encyclopedia